The Power of Words


a unified body of individuals; a group of people with a common characteristic or interest living together within a larger society;  a body of persons of common and especially professional interests scattered through a larger society;, a body of persons or nations having a common history or common social, economic, and political interests the international community;  a group linked by a common policy; an interacting population of various kinds of individuals (such as species) in a common location

At this very difficult time I believe it is extremely important to reach out to everyone in your community.  A senior of elderly family member may need a little mental lift, someone might be sick and need a prescription picked up, someone may be struggling with the self-isolation…and we all value from an update from our closest friends.   Please find a way to reach out to your community today and tomorrow and maybe this can be the beginning of a beautiful thing.  


Knowledge  – acquaintance with facts, truths, or principles, as from study or investigation; general erudition:
knowledge of many things; familiarity or conversance, as with a particular subject or branch of learning:
A knowledge of accounting was necessary for the job; acquaintance or familiarity gained by sight, experience, or report:
a knowledge of human nature; the fact or state of knowing; the perception of fact or truth; clear and certain mental apprehension; awareness, as of a fact or circumstance:
He had knowledge of her good fortune; something that is or may be known; information:
He sought knowledge of her activities; the body of truths or facts accumulated in the course of time; the sum of what is known:
Knowledge of the true situation is limited; creating, involving, using, or disseminating special knowledge or information:
A computer expert can always find a good job in the knowledge industry.


Mindfulness – means maintaining a moment-by-moment awareness of our thoughts, feelings, bodily sensations, and surrounding environment.

Mindfulness also involves acceptance, meaning that we pay attention to our thoughts and feelings without judging them—without believing, for instance, that there’s a “right” or “wrong” way to think or feel in a given moment. When we practice mindfulness, our thoughts tune into what we’re sensing in the present moment rather than rehashing the past or imagining the future.


Personal development – the state or process of improving or developing oneself; development of one’s character, capabilities and/or potentialities.  Personal development includes improving self-awareness, improving self-knowledge, improving or learning new skills, building or renewing identity/self-esteem, developing strengths or talents, spiritual development, identifying or improving potential, building employability or human capital, enhancing lifestyle or the quality of life, improving health, fulfilling aspirations, improving social abilities.


Process – a series of actions or steps taken in order to achieve a particular end; A natural series of changes; a systematic series of mechanized or chemical operations that are performed in order to produce something;
a continuous action, operation, or series of changes taking place in a definite manner;

With Winning in Mind Lanny Bassham tells us: “I suggested that instead of setting a goal to win Ben should goal set to make the process of playing well his primary focus. “Process is Primary” became a theme for the year. Ben’s job while playing was to think about executing his mental and technical systems and not to think about winning. Scoring is a function of great execution, and winning is the result, but thinking about winning can pull your focus off of proper execution in a competition. Thinking about process is the answer.


Willpower – the ability to control your thoughts and behaviour in order to achieve something, the ability to control oneself and determine one’s actions, firmness of will,  the strength of will to carry out one’s decisions, wishes, or plans.  For more on willpower check out this 10 minute video from Brian Johnson as he reviews the work of Roy Baumeister and John Tierney.

Click Here


Compound is a multi-definition word, but for our purposes it is the compounding effect that we are interested in.

The Compound Effect is the principle of reaping huge rewards from a series of small, smart choices. What’s most interesting about this process is that, even though the results are massive, the steps, in the moment, don’t feel significant. Whether you’re using this strategy for improving your health, relationships, finances, or anything else for that matter, the changes are so subtle, they’re almost imperceptible. These small changes offer little or no immediate result, no big win, no obvious I-told-you-so payoff. So why bother?

Most people get tripped up by the simplicity of the Compound Effect. … What they don’t realize is that these small, seemingly insignificant steps completed consistently over time will create a  radical difference.

Darren Hardy from The Compound Effect


Compassion – a feeling of deep sympathy and sorrow for another who is stricken by misfortune, accompanied by a strong desire to alleviate the suffering.

“When the Dalai Lama was then asked to clarify whether indeed the object of compassion may be the self, he responded: ‘Yourself first, and then in a more advanced way the aspiration will embrace others. In a way, high levels of compassion are nothing but an advanced state of that self-interest. That’s why it is hard for people who have a strong sense of self-hatred to have genuine compassion toward others. There is no anchor, no basis to start from.’”

So, let’s remember the Platinum Rule as we go out and rock our greatest Optimalist lives: “Do not do unto yourself what you would not do unto others.”

Brian Johnson


Purpose – the reason for which something exists or is done, made, used, etc.; an intended or desired result; end; aim; goal; determination; resoluteness; the subject in hand; the point at issue; practical result, effect, or advantage: to act to good purpose; to set as an aim, intention, or goal for oneself; on purpose, by design; intentionally.


Journey – an act of travelling from one place to another; the distance travelled in a journey; the time taken to make a journey; a long and often difficult process of personal change and development; passage or progress from one stage to another